I also write the content for the website, blogs, social media branding. For any website, content is everything, and especially in the blogging website, the content is the king for SEO of that website. With a good user-interface of the website, content tells the user a website is what about.
A business-related website has about us, services/products, portfolio, and more. So it is very important that the content of pages about us, services, and other pages should be sufficient neither extra information nor less. Point to the point description of pages is not irritating to read about anything. A user will read the content of the website.