Logo design is an essential part of graphic design, since a logo is the phenomenal entity signifying a company. A logo identifies your company so it should be promoted to all communications of an organization. The logo represents the companies brand and corporate and promotes their immediate customer recognition. The logo is averse to changing its design frequently.
So the logo must be designed in a way that represents the company or your business that is why I always design logo having all the aspects like products and services in mind.