Serial founder and GTM architect. On the founding team at GAPS, where I lead digital growth and AI initiatives. I built my first company at 19, was selected from 200,000+ applications to pitch to Sony's management team at Shark Tank India Season 2, and have since scaled a ₹10Cr GMV vertical and built $10M in remittance systems. I do not advise from the sidelines. I embed and build.
Started at 19.
Manipal. Engineering. And a startup on the side.
Selected from 200,000+ applications for Shark Tank India Season 2.
Incubated by Microsoft.
Then Exly, Aspora, The Shakti Collective.
Now on the founding team at GAPS.
Learning next to operators who built India's biggest brands.
I built my first company at 19 while studying engineering at Manipal University. Aural was a social audio platform for India's next billion users. It failed. I did not care. Selected from 200,000+ applications, we pitched directly to Sony's management team at Shark Tank India Season 2, and it taught me more about building than any degree ever could.
I ran a 30-person team at zero salaries. Filed trademarks. Secured Microsoft incubation. Shipped product. All before I graduated.
Since then I have operated at the intersection of GTM, growth, and product across a global neobank, a YC-backed creator economy SaaS, and multi-crore SME programs. Today I am on the founding team at GAPS, leading digital growth and AI initiatives for India's SME founders. Grantsetu is my passion project in GovTech, built around one question: why does government money meant for manufacturers never reach them?
I have incorporated companies, filed trademarks, and shipped products before most people have their first full-time job. I do not hand over decks and disappear. I stay in the trenches.
₹10Cr GMV. $10M remittances. Multi-crore coaching programs. Every single one built from zero. I build systems that run without me, not campaigns that die when I leave.
I have built with no money, managed people on zero salaries, and watched something I poured two years into not make it. That context is what separates me from a consultant who has never shipped.
GAPS
Founding Team
Leading digital growth and AI initiatives for the Growth Accelerator Program for SMEs.
Exly
Growth and Verticals
Spotted the revenue ceiling in a pure SaaS model and built the Creator Incubation vertical from zero.
Aspora
Growth and PLG
Designed the PLG waitlist engine for an NRI neobank across UAE and UK corridors.
Aural
Founder
Shark Tank India Season 2 finalist. Incubated by Microsoft. Built at 19.
Two companies founded. Two operator roles. A founding team seat at GAPS. One consulting build. Each one sharpened the same edge: building what did not exist before.
Growth Accelerator Program for SMEs, by Rajiv K. Chawla. On the founding team, leading the panel for digital growth and AI initiatives. Built the GTM, performance marketing and program infrastructure from day one. 6,000+ SME founders spoken to.
Social audio platform for India's next billion users. Built at 19. Led a 30-person team at zero salaries. Selected from 200,000+ applications to pitch to Sony's management team at Shark Tank India Season 2. My first real education in what building actually costs.
Global neobank for the Indian diaspora. Designed the PLG waitlist system and drove $10M in remittances across UAE and UK corridors. Learned what world-class product growth actually looks like.
YC-backed creator economy SaaS for 100k+ coaches. Spotted the revenue ceiling in a pure SaaS model before anyone else did. Built the Creator Incubation vertical from zero. ₹10Cr GMV. Take rate scaled from 3% to 20%.
India's premium music education platform. Co-founded by ex-VP of Yash Raj Films and Sandesh Shandilya with over 1B Spotify streams. Brought in to build the launch GTM and paid acquisition strategy from scratch.
My passion project in GovTech. Helping Indian manufacturers find and claim government subsidies they never knew existed. One question behind it: can subsidy access become a product?
Full go-to-market architecture. ICP, positioning, channel mix, pricing, and launch sequencing designed to drive revenue from month one. Not month six.
CRM architecture, pipeline visibility, attribution modeling, and a reporting stack that tells you exactly what is working and what is burning cash. No more guessing.
Multi-channel programs that fill pipeline week after week. Inbound, outbound, partnerships, all engineered to compound instead of plateau.
Turn your product into your best salesperson. Activation funnels, viral loops, and expansion motions built to self-sustain. I have built this inside a YC-backed SaaS. I know what actually works.
Messaging frameworks, battle cards, and demo playbooks that shorten your sales cycle and lift win rates. Built for teams who are tired of losing deals they should be winning.
Fractional GTM leadership from someone who has built from zero, not just advised from a distance. Senior firepower without the full-time price tag. Board-ready metrics included.
Revenue-generating automation sequences built on your existing stack. Onboarding drips, re-engagement flows, cart recovery, and WhatsApp campaigns that run 24/7 without your team lifting a finger.
High-conversion websites built fast. Landing pages, portfolio sites, and product marketing pages designed to move visitors to action, not just look good on a portfolio.
Hands-on training for founders and teams on deploying AI agents that actually save time and create leverage. From prompt engineering to workflow automation: practical, not theoretical.
Things I'm not great at
Retainers with no targets
Decks without execution
Vanity metrics
Saying yes to every brief
Disappearing after the kickoff call
Growth hacks that die in a month
Sitting still in meetings
Spotted the revenue ceiling in Exly's pure SaaS model before anyone else saw it. Pitched, got buy-in, and built the Creator Incubation vertical from scratch. Take rate scaled from 3.1% to 20%. A revenue-share engine that grew creators and the business at the same time.
Designed the PLG waitlist engine for Aspora's NRI banking product from scratch. Used user research and growth system design to drive over $10M in enhanced remittance volumes across two international corridors.
Designed and launched the full GTM, performance marketing, email infrastructure, and online and offline program delivery for GAPS by Rajiv K. Chawla. Took it from a concept to a multi-crore revenue programme, with 6,000+ SME founders spoken to along the way.
No 90-day discovery reports. No deck handoffs. I create early wins and build durable systems at the same time. You see results while the foundation is still being laid.
Deep dive into your pipeline, ICP, unit economics, and competitive position. Data and honest conversations that surface the real constraint, not the symptom.
Build the full GTM blueprint. Positioning, channels, motion, and a 90-day execution roadmap tied directly to the revenue number you care about.
I embed with your team and own execution until the system runs without me. I have built from zero before. I know what getting hands dirty actually means.
Dashboards, feedback loops, and learning systems that make growth compound long after the engagement ends. The goal is never dependency. It is momentum you own.
Not A Certified is the creative and media studio I partner with. They shape how artists and brands look and sound on the internet: tour campaigns, launches, content and design. When a growth system needs a face, NAC builds it. One team, from strategy to the post that goes live.
I take a limited number of engagements per quarter. If you are building something that actually matters and need someone who has done it before, let's talk.